The New Zealand Veterinary Association (NZVA) handed us the difficult task of attracting some 1,000+ delegates from all veterinary fields and disciplines, world-wide, to their annual conference. The topic this year was mental health and it had never been tackled by the association in this manner.

So how do you frame up a topic like this as the ‘must-attend’ conference for vets? Focus on the benefits of staying at the top of your game. Vets are competitive!

The result was hugely successful. We’ve now been asked three years in a row to develop the conference brand including naming and all collateral.