We loved this job so much we had to keep it in our portfolio. Way back in 2007, The Royal New Zealand Foundation for the Blind approached us to take a look at their annual guide dog appeal. The campaign needed a recognisable identity to help people connect with it. Through re-branding, using a fun name, simple bold colour and engaging photography the campaign now has a definite personality. We even got to rewrite a semi-famous rock song. The material was hugely successful and many of the brand ideas are still in use today. Go Red Puppy!