The proposed update to the 1975 Statistics Act required creative advice and branding for public engagement and consultation.

We suggested to turn the approach on its head, encouraging Stats NZ to think beyond a branded public educational campaign. We suggested using contrast and humour to transform dry data and governmental topics to stories that were interesting to the general public.

Playing on sentimental memories and 70s groove, ‘Stay beautiful 1975’ was born.

“Working with Wonderlab was a no-brainer, based on the fantastic job they did for us on a previous campaign (2018 Data Summit). Despite a tight timeframe they were incredibly responsive and proactive. The resulting campaign was not only creative and engaging, it generated lots of positive feedback. It was a pleasure to work with such a talented, professional and capable team.”

Claire Lord