Nathan Scott, physiotherapist, had recently discovered two pieces of health equipment that could revolutionise the physio industry and his treatment of core health issues. But technology was so new, how was he going to convince people they should try it?

He came to see us with his secret and we had to keep it that way until he was ready to launch.

We helped him develop a trademarkable name, brand, language and imagery to build a system that worked to educate and entice. We then built up an asset library of ideas that he could repeatedly leverage and help establish him as the “go-to” expert on non-surgical core health treatments.

The Coregood Institute is now the only specialist in this field and soon he’ll franchise it across New Zealand.

www.coregood.co.nz