The Ministry for the Environment asked Wonderlab to help them in engaging the public in an ongoing conversation on reducing waste and support New Zealand’s transition to a circular economy.

This particular campaign was launched to harness the high level of interest in single-use plastic bags: reaching over 400,000 people through social media, over 14.5k views of the campaign landing page, and receiving 9,356 submissions – a strong result! All going well, the new regulations might be in force as early as July 2019!