We assisted the Ministry for the Envrionment with the public engagement campaign on the Government’s plans to implement the Zero Carbon Bill, with a new emissions reduction target 2050. To cover such a wide range of topics – from climate change and greenhouse gas reduction, to looking at social and economic implications – we used live illustration (shout out to League of Live Illustrators!) to gather the key issues from the various sectors.

The visual language thus created, combined with a simply powerful campaign name, helped in reaching out to a broad audience, engaging New Zealanders from all walks of life in the conversation. Over 15,000 submissions were made during the 6 week consultation period. And the ongoing conversations are becoming more informed.